STRATEGY, VISION AND VALUES

The implementation of the strategy is strongly in focus

We are focusing on energy-efficient solutions and moving towards a cleaner and greener tomorrow. Our vision guides us in an evolving market environment.

Capse is a water technology solutions company whose key mission is to create value for all stakeholders. We will strengthen our position in water technology by implementing our strategy. In 2020, we actively implemented our customer-driven strategy and achieved good results in all areas, despite the exceptional circumstances caused by the corona pandemic.

We updated our strategy during 2020 to better meet evolving customer needs and digital change. We will continue to focus on our four strategic growth areas.


They are:

• Utilizing a green and clean brand to strengthen market position
• Developing the market position in Finland to be nationwide
• Accelerating growth with digital solutions and improving the customer experience
• Improving the quality of operations to achieve the best profitability in the industry

Our strategy is based on our mission - Every cleaner drop of water creates a greener tomorrow - and brings us closer to our vision - a pioneer in water technology that minimizes the environmental impact of its industry. The implementation of the strategy is supported by our brand promise, Capsen's quality leaves a mark that is remembered, and it is reflected in our entire product range and production. Capsen's brand promise is also reflected in our company's values, which are green responsibility, the desire to serve, a reliable partner and quality solutions.

Our goal is to improve our profitability and increase our market share in all our areas. The aim is to grow both organically and through acquisitions. Our strategy builds on our strengths and looks forward boldly.

We are strengthening our market position

Capse is a Finnish brand in the water supply industry and our operations are focused on pumping station, well and sewer services. In the future, we will strengthen our position by matching our evolving range of services and products with new innovations. We will leverage our role as a trusted brand and partner and deepen our strategic partnerships with our key customers. In 2020, we built a unified service partner chain and began comprehensive marketing to achieve an even stronger position in the Finnish market.

We are developing our position as a nationwide player

Our goal is to further strengthen our foothold and achieve the position of a strategic partner with the largest national players. We have a strong foundation and it is built on several decades of experience and high-quality and reliable water technology solutions.

We are accelerating growth with new digital solutions and improving the customer experience

We are investing in growth, especially in our new service areas. We constantly anticipate customer needs and research current requirements. We are constantly developing our existing range of services and products and investing in new innovations, as well as boldly seizing the opportunities offered by digitalisation.

New digital service models are drivers of the change of the future and have already created a myriad of new innovations and ideas. Capse has taken a role in the development of digital services.

The Capse partners service partner business, which consists of companies specializing in service and maintenance, was integrated into Capse's business in 2020 and will continue to develop.

We develop our working methods to achieve the best profitability in the industry

We are investing even more in uniform working methods and efficiency in all our operations. A stronger focus on the water technology business requires us to have the right kind of expertise and corporate culture that nurtures innovation, commitment and ownership. We focus in particular on developing and engaging our employees' key competencies, emphasizing personal responsibility and encouraging continuous learning.

Through the profitability program, we unify our operating methods and identify synergies in our businesses. In addition, we will continue to streamline operations and improve the customer experience.

Ability to operate in exceptional conditions

The rapid and unforeseen changes in customer behavior caused by the corona pandemic changed the overall picture of demand and we had to quickly introduce new ways of working. Despite the exceptional circumstances, we were able to continue implementing the strategy at almost full capacity. Our customer-centric strategy proved vital as we carefully examined the changes and possible customer demand scenarios and began to implement them. The conditions created by the corona pandemic really demonstrated the crisis resilience and timeliness of our strategy and the excellent ability of our organization to respond to change.